Hubbard One, a leading marketing and business development solutions provider and a Thomson Reuters business, has been selected by New Zealand law firm Minter Ellison Rudd Watts to refresh its online presence. The full service law firm represents Hubbard One’s first client in New Zealand.
Minter Ellison Rudd Watts, part of the global Minter Ellison Legal Group, will implement Hubbard One’s website content management solution, Web Center, to manage its new corporate website.
The website project includes a new ‘look and feel’ design, a new content management system (CMS) and will integrate social networking tools with improved search engine optimization.
The new site will be based on templates recently created by Hubbard One for the successful refresh of Minter Ellison Legal Group’s Australian website. While retaining some of the original elements of the wider Group’s website, a separate CMS was created to meet the specific needs of the New Zealand market. The new site also enables Minter Ellison Rudd Watts to decentralise certain management tasks and engage content owners more easily, ensuring more regular and timely content updates.
According to Minter Ellison Rudd Watts, Hubbard One was selected for its sophisticated web management technology which forms part of a wider integrated platform of marketing tools.
“While our existing website has served us well, we recognised that website software had moved on considerably since the site’s inception seven years ago. We wanted a technology jump, and Hubbard One’s proven web applications provided that,” said Sandy Hollis, business development director for Minter Ellison Rudd Watts. “Hubbard One’s technology offered us clear integration points with our existing business systems, as well as the potential to integrate additional Hubbard One solutions in the future.”
“Law firms worldwide continue to seek to transform their web presence in order to help drive business development activities, and to build and differentiate their brands in an increasingly competitive online marketplace,” said John Simpson, senior director of interactive marketing at Hubbard One. “We are delighted to have been chosen by Minter Ellison Rudd Watts to develop the strategy, design and technology for its next generation website.”
The new website is expected to go live in May 2012.
Hubbard One, part of Thomson Reuters, is the leading provider of marketing and business development software and solutions for law firms. Our approach – which blends technical expertise, cutting-edge software, and a specialist understanding of the law firm environment – enables our clients to make the most of their information and steer a course of growth for their firms. Our capabilities combine creative design, innovative technology, and industry intelligence in order to deliver unique insights to our clients and empower them to evolve their businesses. For more information, go to www.hubbardone.com.
Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, healthcare and science and media markets, powered by the world’s most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 55,000 people and operates in over 100 countries. For more information, go to www.thomsonreuters.com.
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